Anthology

After purchasing the business in late 2019, the new owners of what’s now Anthology were ready to make 2020 their year. Fast forward to early 2023 — the company was still operating under its old name, Callahan+Co., but had a fresh brand identity from a major SF firm just waiting to be brought to life.

As brand manager for Anthology, I led the full implementation of the rebrand, finalized color palettes, and developed key assets — from postcards and sample sets to an entirely new website.

I also led the modernization of internal operations, migrating files and workflows to Google Workspace for seamless collaboration.

Responsibilities: All physical and digital assets including business and notecards, postcards, various stickers, branded gifts, curated sample palettes in brand colors, full website design and development, brand guidelines, various digital templates.

Brand identity by Strohl.

Anthology’s new identity was fully launched in March 2024.